Singapore MAS Tightens Digital Advertising Rules for Financial Institutions and Finfluencers
The Monetary Authority of Singapore has enforced comprehensive guidelines governing how financial institutions and their appointed third parties — including social media influencers promoting financial products — must manage digital advertising. The guidelines, effective March 25, 2026, establish five key safeguards, and MAS has issued advisory letters to five content creators potentially providing unlicensed financial advice as part of its broader 2026 consumer-protection agenda.